What is Articulate[MSP]?

The short answer is that we help small MSPs reap the benefits of expert-level marketing, communication, CX, and operational processes and strategies without the headcount costs. 

Building a go-to-market (GTM) engine is difficult for any business and the amount of information and “experts” selling how to do it is confusing. Often, SMBs can’t afford to hire the roles or experts needed to develop the strategies, let alone execute them with consistency. So, we’ve templatized the key components to make it easier.

For MSPs in particular, selling a service, retaining customers, and consistent growth comes with its own sets of challenges and nuance.

The founders of Articulate[MSP] know this space – really well. We’ve worked for MSPs as well as held leadership positions in SaaS organizations specifically serving the MSP/MSSP industry. We know that MSPs are the key to make other SMBs successful and secure but that you don’t always have time to dig into Marketing or CX when you’re busy delivering the right service and software options to your customers.

Our approach is to give you self-service guides and customizable (but polished) templates that work for your business. We approach these in four categories that are specifically relevant to MSP businesses:

Onboard [Customers]
Build [Relationships]
Troubleshoot [Issues]
Grow [Revenue]

We provide a variety of consulting packages, templated process documents, how-to guides, template communications and process workflows in each of these areas to cover the key scenarios that MSPs face in their GTM function.

While all of our templates and guides are designed to be self-service or DIY, we’re here to help, so if you need execution support or a little more hands-on help Articulate[MSP] offers consulting packages and implementation and coaching services as needed.

Check out the store to see which bundles or templates are available (and we’re always adding more as we speak with our customers and industry friends) or download the free lead capture guidebook to start.