Articulate[MSP] Pillar: Build[Relationships]

Relationships are key in owning and operating a small business. The relationships with customers, vendors, employees, the community and broader MSP ecosystem directly impact revenue, retention, sustainability, efficiency and overall profitability.

Articulate[MSP]’s Build[Relationships] pillar gives you the tools to strategically build and maintain mutually beneficial relationships with your most important audiences. We provide templates and guides designed to execute:

• Survey and feedback programs for customers and employees
• Internal communications 
• Customer relationship marketing (including reference and referral programs)
• Community building 
• Advisory board development
• Ecosystem marketing 
• Quarterly and annual business reviews

This pillar will also provide education on how to apply your positioning and storytelling across your target audience relationships, showing up consistently and in the right channels that support your goals. 

As relationships impact a business across all functions, you’ll also find useful content and tips on how relationships strengthen and impact the other pillars: Growing revenue, troubleshooting issues, and onboarding customers.